We call it timeless, universal, and for some, absolute. Values – those which we believe in and adhere to and have dutifully integrated into our way of life as Filipinos, is more attractive and dear to our hearts than we think. And yes, we can all thank Alden Richards, Maine Mendoza, Wally Bayola, and the legendary cast of Eat Bulaga led by Tito, Vic, and Joey for this mainstream realization.
AlDub, which at this point bears no significance to explain what it is, may have been born out of serendipity. It was a fantasized phenomenon that has provided a windfall of views and advertising revenue for the 36-year-old TV program. But though the intent was mainly for eyeballs, the accidental love team, and its supporting cast struck a chord in our hearts. This KalyeSerye segment’s story resonated so deep – tens of million of tweets show how.
Like Alden and Maine (okay fine, Yaya Dub), we all have aspirations. We all go through our daily lives determined to get through the day but hoping for a breakthrough. As well all know by now, the breakthrough for these two characters transpired when they didn’t expect it the most. Their segment is a show within a show, hidden deep into the script, and though is not exactly a content filler, wouldn’t pass as the program’s highlight either. But those few seconds caught on July 16, 2015, when Yaya Dub caught a glimpse of her real-life crush set the tone for a very long (and profitable) three months (and counting).
The nationally televised story of AlDub, archived in digital formats and streamed live regularly, is about our desire for a breakthrough – in finding the one, in finding true love, in finding that there is more to life than the mundane.
Alden has become a handsome hero, not only for his obvious charm but because of his presented sincerity and visible perseverance. Going through hoops, mishaps, almost, and suddenly moments, the actor persisted. He didn’t back down from the challenges thrown at him. He followed instructions to the t. He honored his commitments. He respected his elders. He presented love at its purest sense- no hints of malice or lust – but a fledgling desire to be in his beloved company.
Yaya Dub has become the princess worth fighting for. She was protected and guarded, and not one to be wooed by mere looks alone. Thanks to her guardian, Lola Nidora (played by Wally Bayola), oversight is given and instructions laid down on how she must be treated. She’s deemed precious. She’s labeled as significant. She’s presented as a lady whom you could get to know, but not the way you want, because she’s important. In the same way, At the same time, Yaya Dub is a lady being pursued ho didn’t need to pretend she’s uninterested. She was honest with her feelings and flirted without cleavage or a see-through.
Lola Nidora has become the revered guardian, the orchestrator of the fate. She would set the tone and pace for how this love team will evolve. She would dictate the time and day on when the lovers would meet while also setting the limits. Though particularly harsh at times, she thought of the proper ending – a worthy meeting timed just right, falling exactly under her call so Alden and Yaya Dub come together #SaTamangPanahon. As stern as she is, her heart was for Yaya Dub to be truly happy and be with the right person, thus she filtered Alden with trials to test if he is truly the one. We’re all thankful that at least the story writers proved he is worthy.
Persistence, passion, perseverance, determination, honesty, integrity, respect for women and those in authority, prioritizing family above all, loving without ulterior intent; And hope expressed with hard work that no matter the odds, we will strive for our breakthrough. Beneath the laughter and charm of AlDub, is a bed of values. Values we hold dear. Values we uphold. Values that we no longer see as much in today’s setting, but we desire to remain or at least be restored.
This is the AlDub phenomena: A dramatization of what is significant to us. A showcase of our aspirations, complete with dance numbers, a romantic storyline, funny characters, and moving songs.
This truth coupled with KalyeSerye’s climax and anti-climax, kilig moments and the downers, have led millions of us – Filipinos in the Philippines and around the world to fall in love with the show. The sold-out event Saturday in the Philippine Arena is like a gargantuan meetup for all AlDub fans. Proceeds from the event will fund libraries in parts of the nation that need it most. The Lumad tribe, which has undergone persecution as of recent, will also benefit from the gains of the Tamang Panahon concert. As Tonyo Cruz of the Manila Bulletin would say in his tweet, today’s event had a “Big Philippine Arena audience. Big TV audience. Big OFW following. Big cause: Libraries.”
The Catholic Bishops Conference of the Philippines (CBCP) says that AlDub is, “Supporting the noble cause of spreading virtue, values and morality that our nation deserves.” A show a like these that promotes our values is commendable and something to be proud of.
It’s why millions from the Philippine nation are proud to count themselves part of the AlDub Nation.
Photo credit: Twitter/Wally Bayola; Copyright to owner.